1. Select Your Keywords and Keyword Phrases
Choose the keywords and keyword phrases you want your blog post to rank high for on the Google search engine results page. For example, I want my blog post to rank high for the term, "blog ranked high on Google." Currently there are approximately 286,000 pages using this term so I'll have to do everything in my power to compete with these web pages to get my blog post on the first page of the Google results page for that term.
My keyword phrase also includes other keyword phrases like, "ranked high on Google" with about 310,000 competing pages and "high on Google" with over 71 million competing pages. Getting to the first page for these terms would be a bonus.
2. Use Your Keywords in Your Blog Title
Google pays very close attention to the words and phrases you use in your blog title. Notice how I used the term, "blog ranked high on Google" in the title of this article. It's important to use your keyword phrase in your blog title if you want to rank high for that phrase on the Google results page.
Another reason you want to use your keyword phrase in your blog title is to give your reader an immediate understanding as to what your blog post is about. If your blog is listed at the top of the search engine results page for your keyword phrase but no one reads it, it's of no value. Use a title that will cause people to click through to your blog post.
The New York Times creates two different titles for their articles. They use a catchy, creative or humorous title for their newspaper, and a keyword specific title for the articles and blogs they post to the Internet. They do this because people looking for jokes about the eating habits of nuns generally go to a search engine and type, "jokes about the eating habits of nuns," not "Nuns, Buns and Puns."
3. Use Your Keywords in Your Blog Text
Notice how the keyword phrase, "blog ranked high on Google," is used throughout this blog post. Google pays attention to the text on a blog in order to understand what the blog post is about. Once Google comprehends the content of the blog post, it will categorize the blog based on that information. By using your keyword phrase in your text, both Google and your readers can quickly understand what your blog post is about, allowing Google to accurately categorize your blog making it easy for your clients to find.